Hotwheels.com (2007-2009)

Lead developer for Hotwheels.com at Mattel.

For the vast majority of my time at Mattel, I acted as lead front-end development for Hotwheels.com, a leading kids site with over 10 million monthly visits. Responsibilities included weekly updates to the site tied with our marketing departments scheduling of campaigns and toy releases.

  • Developed several revisions of the site, including an upgrade to Actonscript 3 from AS2.
  • In Fall of 2008, planned and implemented a site-wide points system that awarded points to user profiles for visiting pages. This involved making web-service calls to a system designed by our backend developer Matt Hyatt.
  • Sent out a monthly newsletter to over a million site users.
  • 2008 site revision designed by Nhut Pham, with art direction of Lesley Ferguson.